Tuesday 19 August 2014

Hair Care brand Design Essentials launches New Product Range with HairDressers & Barbers in Lagos

Design Essentials Product Range Launch - BellaNaija - August2014024
Nigeria’s hair industry got a refreshing burst of services when hair care brandDesign Essentials (DE) from global manufacturer McBride Research Labs (MRL) Inc., launched its range of products at Civic Centre, Victoria Island, Lagos on Thursday 24th July 2014.
The brand’s entry into the Nigerian market includes a series of events such as the business activation launch tagged “Design Essentials Launch & Consumer Awareness Day” and a two-day technical challenge with MRL Master Trainers passing on skills and engaging leading salons, hairdressers, barbers and hairstylists in a nation wide program.
Dionne Smith (Global Educator for Design Essentials), Deshonica Kerrie and other MRL stylists were on ground to work their magic on the DE models and other celebrities.
Design Essentials Product Range Launch - BellaNaija - August2014001
Mazen Malek (Business Development Manager, XO Wine Stores) receiving the DE hair makeover
Design Essentials Product Range Launch - BellaNaija - August2014005
The Consumer Activation Area
Design Essentials Product Range Launch - BellaNaija - August2014022
Guests at the event experienced DE’s Natural and the Design Essentials® Home Care Solutions and got first hand hair care advice. The launch also featured the DE Purple Carpet with a parade of the glamorous DE models showcasing their hair makeover; while event partner and Nigerian stockist of Nicolas Feuillatte ChampagneXO Wine Stores, provided unending glasses of champagne to guests.
Design Essentials Product Range Launch - BellaNaija - August2014016
In addition Celebrity makeup artist, David Onyedike of DaveSucre offered free makeup services at the venue courtesy of DE.
Design Essentials Product Range Launch - BellaNaija - August2014002
Dionne Smith (Celebrity UK-based hairstylist) & Dave Sucre (Celebrity Nigerian Makeup Artist)
Some of the personalities in attendance included: Cornell McBride Snr (Founder, MRL); Cornell McBride Jnr (President, MRL, ); Adesuwa Onyenokwe (Publisher, Today’s Woman Magazine Publisher); Joshua Lomotey (International Sales Manager, MRL); Sharon Thompson (International Marketing Manager, MRL);Tokunbo Chiedu (MD/CEO, PTF Orchards); Patrick Marinho (Director, PTF Orchards); and Femi Niyi (Director, PTF Orchards), among others.
Design Essentials Product Range Launch - BellaNaija - August2014006
Shine (Cool FM OAP )
Design Essentials Product Range Launch - BellaNaija - August2014009
Femi Niyi (Director, PTF Orchards)
Design Essentials Product Range Launch - BellaNaija - August2014015
Tokunbo Chiedu (MD, Compass Consulting)
Design Essentials Product Range Launch - BellaNaija - August2014018
Adenrele Niyi (Project Director, All Africa Music Awards)
Design Essentials Product Range Launch - BellaNaija - August2014011
Cornell McBride Snr (Founder, MRL)
Design Essentials Product Range Launch - BellaNaija - August2014017
Design Essentials Product Range Launch - BellaNaija - August2014013
L-R Tokunbo Chiedu, Cornell McBride Jnr & Adesuwa Onyenokwe (Editor-in-Chief, TW Magazine)
Design Essentials Product Range Launch - BellaNaija - August2014012
L-R Kolufunse Ajala, Mercy Cuadrado & Chichi Rjeily
Design Essentials Product Launch - Bellanaija - August2014002
Design Essentials Product Range Launch - BellaNaija - August2014014
The technical training with Nigerian Hairdressers and Barbers handled by MRL Master Trainers
Design Essentials Product Range Launch - BellaNaija - August2014010
Femi Niyi & Sharon Thompson ( International Marketing Manager, MRL)
Design Essentials Product Range Launch - BellaNaija - August2014020
Design Essentials Product Range Launch - BellaNaija - August2014003
Dionne Smith (Celebrity UK-based Hairstylist) & Femi Niyi (PTF Orchards Director)
Design Essentials Product Range Launch - BellaNaija - August2014008
Cornell McBride Jnr
Design Essentials Product Range Launch - BellaNaija - August2014007
Design Essentials Product Range Launch - BellaNaija - August2014019
Adenrele Niyi & Abayomi Adeniyi (CEO, Abraham Shelters)
Design Essentials Product Range Launch - BellaNaija - August2014023
Patrick Morinho
Patrick Morinho

Design Essentials Product Range Launch - BellaNaija - August2014024
Nigeria’s hair industry got a refreshing burst of services when hair care brandDesign Essentials (DE) from global manufacturer McBride Research Labs (MRL) Inc., launched its range of products at Civic Centre, Victoria Island, Lagos on Thursday 24th July 2014.
The brand’s entry into the Nigerian market includes a series of events such as the business activation launch tagged “Design Essentials Launch & Consumer Awareness Day” and a two-day technical challenge with MRL Master Trainers passing on skills and engaging leading salons, hairdressers, barbers and hairstylists in a nation wide program.
Dionne Smith (Global Educator for Design Essentials), Deshonica Kerrie and other MRL stylists were on ground to work their magic on the DE models and other celebrities.
Design Essentials Product Range Launch - BellaNaija - August2014001
Mazen Malek (Business Development Manager, XO Wine Stores) receiving the DE hair makeover
Design Essentials Product Range Launch - BellaNaija - August2014005
The Consumer Activation Area
Design Essentials Product Range Launch - BellaNaija - August2014022
Guests at the event experienced DE’s Natural and the Design Essentials® Home Care Solutions and got first hand hair care advice. The launch also featured the DE Purple Carpet with a parade of the glamorous DE models showcasing their hair makeover; while event partner and Nigerian stockist of Nicolas Feuillatte ChampagneXO Wine Stores, provided unending glasses of champagne to guests.
Design Essentials Product Range Launch - BellaNaija - August2014016
In addition Celebrity makeup artist, David Onyedike of DaveSucre offered free makeup services at the venue courtesy of DE.
Design Essentials Product Range Launch - BellaNaija - August2014002
Dionne Smith (Celebrity UK-based hairstylist) & Dave Sucre (Celebrity Nigerian Makeup Artist)
Some of the personalities in attendance included: Cornell McBride Snr (Founder, MRL); Cornell McBride Jnr (President, MRL, ); Adesuwa Onyenokwe (Publisher, Today’s Woman Magazine Publisher); Joshua Lomotey (International Sales Manager, MRL); Sharon Thompson (International Marketing Manager, MRL);Tokunbo Chiedu (MD/CEO, PTF Orchards); Patrick Marinho (Director, PTF Orchards); and Femi Niyi (Director, PTF Orchards), among others.
Design Essentials Product Range Launch - BellaNaija - August2014006
Shine (Cool FM OAP )
Design Essentials Product Range Launch - BellaNaija - August2014009
Femi Niyi (Director, PTF Orchards)
Design Essentials Product Range Launch - BellaNaija - August2014015
Tokunbo Chiedu (MD, Compass Consulting)
Design Essentials Product Range Launch - BellaNaija - August2014018
Adenrele Niyi (Project Director, All Africa Music Awards)
Design Essentials Product Range Launch - BellaNaija - August2014011
Cornell McBride Snr (Founder, MRL)
Design Essentials Product Range Launch - BellaNaija - August2014017
Design Essentials Product Range Launch - BellaNaija - August2014013
L-R Tokunbo Chiedu, Cornell McBride Jnr & Adesuwa Onyenokwe (Editor-in-Chief, TW Magazine)
Design Essentials Product Range Launch - BellaNaija - August2014012
L-R Kolufunse Ajala, Mercy Cuadrado & Chichi Rjeily
Design Essentials Product Launch - Bellanaija - August2014002
Design Essentials Product Range Launch - BellaNaija - August2014014
The technical training with Nigerian Hairdressers and Barbers handled by MRL Master Trainers
Design Essentials Product Range Launch - BellaNaija - August2014010
Femi Niyi & Sharon Thompson ( International Marketing Manager, MRL)
Design Essentials Product Range Launch - BellaNaija - August2014020
Design Essentials Product Range Launch - BellaNaija - August2014003
Dionne Smith (Celebrity UK-based Hairstylist) & Femi Niyi (PTF Orchards Director)
Design Essentials Product Range Launch - BellaNaija - August2014008
Cornell McBride Jnr
Design Essentials Product Range Launch - BellaNaija - August2014007
Design Essentials Product Range Launch - BellaNaija - August2014019
Adenrele Niyi & Abayomi Adeniyi (CEO, Abraham Shelters)
Design Essentials Product Range Launch - BellaNaija - August2014023
Patrick Morinho
Patrick Morinho

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