Thursday, 3 July 2014

Amstel Malta Beams as the 1st African Brand to Receive the iTQi Superior Taste Award!

It’s all International recognition for Amstel Malta! They have been recognized as an “international high quality and prestigious brand” by the International Taste and Quality Institute (iTQi) in Brussels, Belgium and the Monde Selection Quality Award in Bordeaux, France.

The brand was given their quality awards along with 2 golden stars (out of 3) at the iTQi Superior Taste Awards ceremony – making it the first ever African brand to receive this sort of award.

Phoebe Larry- Izamoje (Assistant Brand Manager, Amstel Malta); Sampson Oloche (Marketing Manager Non-Alcoholic) & Hannatu Ageni-Yusuf (Brand Manager, Amstel Malta)

At a press conference held at the Nigerian Breweries headquarters in Iganmu, Lagos, the Amstel Malta Brand Manager, Hannatu Ageni – Yusuf described the achievement as extremely delightful.

“Amstel Malta is very excited to be honoured with these prestigious awards. For us, quality is not an accident. It is a concerted effort of genuine effort, intelligent direction and skilful execution by dedicated people who have put in their very best to ensure premium quality at all times. So, these awards are no means by luck and will not be a reason to relax, as we will keep putting in more effort to beat our best. We are especially elated by the fact that Nigeria can boast of being the first and only African nation to receive the iTQi Superior Taste award” she said.

Also present at the event was Nigerian female rapper, Sasha P, comedian and compere, Tee A and CEO Hip TV, Ayo Animashaun.

Edem Vindah (Corporate Media and Brand PR Manager) & Sasha P

Temitope Ayeni (Account Manager, Insight Communications); Edem Vindah (Corporate Media and Brand PR Manager) & Sampson Oloche (Marketing Manager Non-Alcoholic Drinks, Nigerian Breweries)

The Corporate Media and Brand PR Manager, Nigerian Breweries, Edem Vindah assured consumers of the brand’s commitment to constantly deliver quality. “Amstel Malta is set to do more to ensure greater quality and taste and will stop at nothing to keep our consumers happy and healthy because we are constantly geared towards being the best”, he said.