“White Noise” – View the Simply Chic Restort 2015 Collection from IamISIGO
Presenting the Resort 2015 Collection from Nigerian stylist Bubu Ogisi‘s fashion label IAmISIGO - “White Noise
The collection features monochromatic pieces, as well as individual white & black overalls, trousers, dresses and other pieces.
Set against a sky blue backdrop, the Resort collection hosts pieces perfect for a Summer vacation. We especially love the simplicity of the shoot, as is typical of IAmISIGO lookbooks, which narrows your eyes to the pieces alone.
According to the Artistic Director & Owner of the brand, Bubu Ogisi – “Going back 15 to 20 years ago when we sat in front of the non-remote televisions then, waiting for a programme to start all I remembered was staring into the movement of the black pixels and wondering why they were confined to this box“
She also added that after the splashy, bold colors of the past few season, they decided to opt for a much more cleansing palette with head-to-toe stripes and clean black and white looks for resort.
The rectangular grid inspired the rectangular shaped Bubu shirts, Bubu crop and Bubu Dress. The slits along with the mesh detail and uneven side pieces were inspired by the sequence of serially uncorrelated random variables with a zero mean and a finite variance. The uniform probability distribution formed the base for all the oversize pieces sticking to our core brand values of being minimal but yet audacious.
The irony of such a scientific contrast for something that is commonly seen to be “nothing” gave them the right rules to create their Resort 2015 collection “White Noise”.