Dettol launches Campaign to Save 10 Million Children from Diarrhoea
Antiseptic brand, Dettol
has launched a brand new campaign directed towards reaching 10 million
moms and saving the lives of 10 million Nigerian children from premature
death – the MOMentum campaign (Mom to Mom)
This initiative was infused in a
walk-athon which was held at Teslim Balogun stadium, Surulere to mark
Dettol’s 50 years presence in the Nigerian market and saw consumers sign
the pledge to save 10 Million children from unhygienic conditions.
Celebrities present at the event included Kate Henshaw and Chidinma.
Speaking at the event, Oguzhan Silivrili, Marketing Director for West Africa, Reckitt Benckiser said
the walk-athon was a very symbolic component of the company’s greater
journey motif. He described it as a conviction that lets Dettol lead the
charge in Nigeria’s journey to reducing infant mortality and to partner
all relevant government and non-government agencies in creating a
hygiene conscious nation.
‘‘But of course Dettol cannot do it
by itself, we need your help, we need your contribution. So today we are
initiating a big campaign, a holistic one which we have called
MOMentum- Mom to Mom which is targeted at mothers and will be reaching
one million moms at antenatal clinics every year; plus will empower and
enable them to share the best hygiene practices with each other to make a
direct impact on the lives of their families and loved ones’’.
Also Rahul Murgai (Managing
Director, Reckitt Benckiser Nigeria Limited/General Manager, Reckitt
Benckiser West Africa) said the MOMentum campaign whose goal is to save
ten million lives will go a long way in improving the hygiene situation
of many households in Nigeria and significantly help to reduce death
arising from preventable diseases.
In their separate remarks, Hamid Balogun (Permanent Secretary, Lagos State Health Service Commission), Sekiru Momdu, (Director , Chemical evaluation and Research NAFDAC) and Batty Okorochuwkwu (Second
Vice President of the Nigeria Medical Association) listed partnership
as key to effectively creating a hygiene conscious society. They
expressed their resolve to continue to encourage Dettol in its strategy
of educating and empowering mothers who can help reduce infant mortality
in Nigeria.
No comments:
Post a Comment