From Urban to Proudly African! Jumia Explores Different Fashion Characters with “Ignite Your Style” Campaign

Fashion is all about colors and creativity, the latest fashion campaign video from Jumia ‘Ignite your style’HERE showcased fashion like never before with innovation and creativity.

The Ignite your Style fashion campaign brought together sophisticated and stylish fashion infused with the traditional edge of Made in Nigeria fashion. The fashion campaign video has multiple characters representing different fashion looks and trends such as urban style, proudly African, smart corporate & other fashion trends.

Let us introduce you to some of the characters and watch them, as they get high on life with their fashion styles.

Meet ‘Eniola’ as she exhibits effortless Elegance